You can “Go Green” in Fashion- Here is Proof.
March 9, 2012 by Cristi
Avoid getting pinched this St. Patrick’s Day by not only wearing the color green but by “going green” with your wardrobe.
Nestled between a few trees in a quiet area in Boise, is a little wood warehouse where three brothers have created a new niche in the sunglass world. Together they have designed and sold thousands of sustainable wooden sunglasses.
Proof is the name of this new startup.
…And I sort of have a little crush on one of the Proof members. Okay, he is my husband (yes the same guy who likes to bargain shop and buy me clothes- read that post here) and apparently also has a really incredible vision for sunglasses.
They are the third generation in their family to work with wood products industry starting with their grandfather who started a small sawmill and later grew into large family business that continues strong today. I decided to pay them a visit and take a peek at their new models for their 2012 collection. They have been creating more female specific models and need your feedback on what you favorites are.
These wooden sunglasses are used with sustainable wood and plants such as Bamboo. I have been seeing a lot of bamboo products out, anything from shirts to jewelry to sunglasses. I even have a few cloth diapers that are from bamboo! The reason for this trend? Bamboo has been known in the right conditions to be able to grow 2 inches every hour! This is speedy considering it can take 120 years for many trees to mature! Not to mention that these shades are incredibly comfortable and incredibly stylish. They are guaranteed to make a statement.
Proof is not only creating a more sustainable product but the company tries to “be green” wherever they can. When entering into their warehouse one notes that the cubicles were all hand crafted out of recycled wooden pallets and a lot of their packing station consisted of several previously shipped boxes and packing material. And if that weren’t enough- they also practice giving back a portion of the money they make to eye clinics in India and re-planting forests in Haiti.
One of my favorite details is that each shade comes with a little message. This one says, “Do more of what makes you happy.”
Each model also has a name. This model, “The Dame” just so happens to be my favorite name!
Ladies, here is where I need your help. The guys have asked me to take a poll on what model is your favorite. They are trying to decide what style to bring back for the next season. Keep in mind that these are just a few of their inventory. There are several shades of lens and wood types in each model. Therefore, there are over 150 combinations to choose from! (To view more options visit www.iwantproof.com) But to keep you (and me) from being overwhelmed- I chose a few and here they are:
1. The Dame
2. The Ontario
3. The Bogus
6. The Provo
7. The Gato
Okay ladies- we are in need of some female (and male) perspective! We need you- leave a comment and tell us what model you like the most! It just might make it’s way back next year!
P.S. Also, it is “Green Week” at Trulymodlydeeply.com where Proof will be giving away a pair of shades for St. Patrick’s Day! Check it out!
P.S.S. There is more. While I was looking around for “green fashion” I found these three lovelies and was so amazed and inspired by them that I had to share real quick. I love them so much that you just may be hearing some more about them in some future posts! I think I am on an eco-friendly kick!
1. Urban Lace - Jewelry made out of recycled bicycle inner tubes.
2. Ryan Elisabeth- recycled vintage watch- each piece inspired by a great woman in history.
http://vimeo.com/38142002. Ashley Watson- accessories and bags made out of recycled leather.